Thursday, December 13, 2018
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Facebook's Algorithm Change 2018 Chelsey Tattrie

Facebook is changing their algorithm (again) and here’s what you need to know:

On January 11, Facebook announced that they are changing their newsfeed algorithm to focus on bringing people closer together and building relationships. Mark Zuckerberg announced that Facebook has been receiving, “feedback from our community that public content -- posts from businesses, brands, and media -- is crowding out the personal moments that lead us to connect more with each other.” Zuckerberg realizes that the time people spend on Facebook might decrease due to these changes but thinks that their time will be better spent.

What does this mean for your business page? Your organic reach is likely to go down, so you’re really going to need to amp up the content you create. Zuckerberg doesn’t want Facebook users to be passive with content (ie: just scrolling down their timeline); he wants them to actually engage with it. This means you should try to create quality content that sparks conversations between users, so aim to receive comments from now on.

Facebook is not changing the ability for users to choose what they want to see. Encourage your audience to see your posts first by choosing “See First” in their news feed preferences. Go ahead and craft a message to remind your customers to do that now.

You should also build videos into your content strategy, with live videos as a main focus. Zuckerberg wrote that, “live videos on average get six times as many interactions as regular videos.”

To find out more about Facebook’s algorithm change, read their News Feed FYI Announcement. Keep in mind, these changes will be rolling out over the next few months.

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